Category Archives: Stories

TOCQ il nuovo logo


If you are wondering what the idea behind the new logo is, we are going to tell you now.

When we decided to re-design the Tocq, we wanted to combine many aspects: technology, design, evolution, hospitality, territoriality and internationality. We wanted you to feel relaxed and safe as if in your own home while being in the heart of a city as lively as Milan.

Il progetto del nuovo logo TOCQ

This project was really engaging and demanding as we thought that the new logo should be easily recognisable. We thought about it for a while and then we found the answer exactly here, in something which has always belonged to us: our building.
By observing its façade, the clear vertical lines projected towards the sky opening out onto the city, we had the inspiration. We drew them and finally we had our new logo.

Our new logo is a door. It is open and invites you to enter into a warm welcoming place where you are going to feel completely relaxed and safe..

The new logo represents also a window which offers a view of Milan and its essence. Fashion, culture, food, design, business… thanks to its convenient position, the Tocq is at the centre of all this and makes guests live the city as protagonists..

The new logo is our vision. This is the list of all the things we want you to experience. For these reasons, the new Tocq is “Your place in Milan”.

TOCQ il nuovo logo sulla facciata
TOCQ i nostri arredi


You have already seen them or you will soon see them at the Tocq Hotel. You would probably like to know a little bit more about them. They were chosen by our architect Elena Bozzini and positioned right there – in the rooms, the lounge, the restaurant – to offer you maximum comfort and style. Just like we always do.

Bergère 19 – Patricia Urquiola

This reading chair is a great classic skilfully reinvented with a contemporary style by Patricia Urquiola. It is made of a solid ash frame and it is available either in fabric or leather upholstery and prominent contrasting lines. If you have not tried it yet, you really should, perhaps reading a nice book and escaping from the world.

Bergère 19 - Patricia Urquiola
Scrittarello - Achille Castiglioni

Scrittarello – Achille Castiglioni

This item is a perfect combination of form and function, as we like to say. This desk was designed by Achille Castiglioni and has already become a contemporary classic for the home office. The two side shelves, the foot rest and its slightly rounded corners are ideal if you need to work remotely from the Tocq.

Connecticut – Jens Risom

This coffee table was created in 1965 by Danish architect Jens Risom who was the author of many projects designed according to the ‘form follows function’ principle.

This design was awarded for its elegance, for how the optical weight of its top is perfectly balanced with the open space at the bottom. It was the main element in Jens’ living room for more than 30 years and today, we are really happy to have it at the Tocq.

Connecticut - Jens Risom


We positioned it in various parts of the room: behind the sofa, in the living area, in the bedroom to allow you to have a comfortable and stylish unit where you can place your things. Our architects fell in love with its stark style and minimal elegance with exposed steel tie rods, the rounded edges of the top and the choice between natural oak or wengé colour. It is produced by Boffi DePadova and is available for sale if you would like to have one in your own home.

Sen – Kensaku Oshiro

A very versatile unit, partly because of its use but also because it has been designed in different shapes and heights and its top is available in different materials: marble, oak and also a “soft touch” nanotechnology treatment which is particularly pleasant to the touch. And you know we love to pamper you, so we put it in the rooms dedicated to relaxation and reading.

Sen - Kensaku Oshiro

Boffi|DePadova –

TOCQ shopping


Whether you are staying at the Tocq for work or pleasure, or whether you only have a few minutes or an entire afternoon to dedicate yourself to shopping or take back home with you something that will always remind you of this city, we are very happy to give you some advice. Here are our favourite places.

Eataly Piazza 25 Aprile, just a 5-minute walk from the Tocq Hotel

For a quick tasty meal but also to try the best local or Italian dishes. Eataly is a food chain specialised in quality food products. It was founded by Oscar Farinetti with the support of the Slow Food movement and aim to promote selected Italian brands which share some key values: attention to quality, environmental and economic sustainability, responsibility and sharing.

Here you will have the opportunity to find flavours, traditions, brands and gift ideas which really mean eating well, just like us Italians do.

GCDS Via Capelli 5, just a 3-minute walk from the Tocq Hotel

GCDS Milano

“God Cannot Destroy Streetwear” is a brand dedicated to young people founded in Milan in 2015 by Giuliano Calza, creative director. Clothes inspired by urban culture, Italian tailoring tradition and 100% made-in-Italy production. In this very special shop you will find original jumpers, T-shirts, Bermuda shorts, hats and rucksacks for an ironic and irreverent style, colourful streetwear characterised by its special logo. The store is definitely worth a visit.

Chiara Ferragni Store Via Capelli 5, just a 3-minute walk from the Tocq Hotel

Here you can admire and check firsthand the collection of the most famous Italian fashion blogger in the world, a renowned successful woman and a designer loved by both young people and adults. A unique style characterised by the unique ‘eye’ logo and colourful items, including sweatshirts, dresses, flat ballerina shoes, trainers and an endless list of accessories. Her store is right here behind the Tocq: only 3 minutes on foot.

Chiara Ferragni Store Milano

DSQUARED2 concept store – Porta Nuova, Milan, Via Carlo de Cristoforis, 1, just a 3-minute walk from the Tocq Hotel

Dsquared2 Milano

Dsquared2 is an Italian luxury streetwear fashion house founded in 1996 by Dean and Dan Caten, two Canadian twins. Before launching their fashion collections, these two brilliant talents of Italian origin had worked in the music industry designing outfits for the performances of great artists (e.g., Madonna’s in the music video of “Don’t tell me”). Their style is a blend of trendy fashion styles with a varied range of clothes combining original lines, fabrics and accessories. We at the Tocq love this concept store in particular, it is an almost overflowing space which offers many interesting ideas and design choices.

Nike StorePiazza Gae Aulenti 6, just a 5-minute walk from the Tocq Hotel

In Piazza Gae Aulenti you will find an official Nike store, the first to have opened in Europe. It is the place to go for those looking for fitness clothing or sports clothes of all kinds.

Nike Store Milano

Adidas Original Flagship StoreVia Tocqueville 11, just a 1-minute walk from the Tocq Hotel

Adidas Store Milano

Another great store for sports lovers. We really recommend it as it sells exclusive items and shoes only available in this store.

MoschinoVia Capelli 1, just a 2-minute walk from the Tocq Hotel

Founded by Franco Moschino in 1983, Moschino is another 100% Italian brand which became famous internationally in the fashion world for the ironic and courageous style of its collections. Just steps away from the Tocq, you will find the official store characterised by the unique style of the brand.

Moschino Milano

Cargo MilanoVia Meucci 43, reachable in 30 minutes with the M2 line from the Tocq Hotel

Cargo Milano

This shop is not close to the Tocq, but you can easily reach it taking the M2 Line of the metro.

UA must-see place to buy a gift or just have a look at many original furnishings, accessories, gift ideas and designer objects characterised by a unique style. We recommend visiting it also to learn about the industrial history of the city and discover an intelligent way to reuse old objects. Cargo High Tech Milano is located in an 11,000 sqm location which was historically used as an Ovaltine factory in Milan. The objects on display feature a rough and contemporary style which enhances the quality of the materials and their everyday use. A visit to this store is an incredible experience which will involve all your senses. Inside you will find three rooms dedicated to food: the “I 3/4” restaurant serves creative dishes inspired by tradition; at the “Zan Zara Zan Caffè”, you can have a casual lunch and at the “Maison du Mekong” you can enjoy a weekend brunch or a good cup of tea in an oriental setting..

My style bagsCorso Garibaldi 71, just a 10-minute walk from the Tocq Hotel

A brand entirely based on Milan founded by Lorenza and Giuseppe Bellora who along with Stefano Donadel Campbell had the idea of revolutionising Milan lifestyle and fashion through the customisation and use of high quality fabrics. The brand specialises in travel and leisure accessories which can be completely personalised according to one’s style as the shop’s sign, “My Style Bags”, suggests.

The interior is characterised by authentic wood, striped walls and minimal chromatic combinations which will welcome you into the world of My Style Bags where travel bags and accessories are the real protagonists. This original brand was created with the desire to offer customers passionate about travel and trips, a line of basic products which they can customise and combine according to their needs and personalities.

My style bags Milano